Portfolios

Portfolios let you group TikTok profiles, hashtags, and audio tracks and track their performance over time. Use them to monitor competitors, influencers, trending sounds (see the Audio detail page guide for the per-track view), or your own brand accounts.

New workspaces include a read-only Sample portfolio tracking a few well-known brands, so you can explore a portfolio with real data right away. Delete it whenever you like.

Creating a portfolio

1. Click Portfolios in the sidebar
2. Click New Portfolio
3. Give it a name (e.g., “Competitors” or “Influencers”)
4. Optionally add a description

Adding items

Once you have a portfolio, add TikTok profiles, hashtags, or audio tracks to track:

1. Go to the Search page in the sidebar
2. Enter a search term (at least 2 characters)
3. Browse your library instantly, or switch to the TikTok Live tab to search TikTok directly for new items
4. Select a portfolio from the dropdown
5. Click Add next to any profile, hashtag, or audio track
6. The item starts tracking immediately

What gets tracked

Profiles:

• Follower count — daily snapshots showing growth over time
• Following count — who they follow
• Total likes — aggregate engagement
• Video count — how many videos they’ve published

Hashtags:

• View count — total views for the hashtag
• Video count — how many videos use the hashtag

A freshly tracked hashtag that doesn’t have any posts on TikTok yet — a brand-new campaign tag, for example — shows a Resolving chip instead of stats. It clears on its own and data starts flowing in once the hashtag becomes active on TikTok.

Audio:

• Usage count — how many videos use the audio track

Tracking keywords

Beyond profiles, hashtags, and audio, you can track a search keyword for one or more regions. Keywords use the same Track button as everything else:

1. Open a keyword from the Explore page (the search tab shows trending keywords per country), or from the Keyword detail page
2. Click Track to open the menu
3. The region picker is pre-filled with the country you were exploring — keep it or choose another
4. Tick the portfolio(s) to add the keyword to

Once tracking starts, the keyword collects the posts that surface for it in your chosen region and builds up a feed over time. The first posts appear shortly after you start tracking, then the feed keeps growing as new matching videos are found. You can sort the feed by most recent, plays, likes, or comments.

Tracking the same keyword in several regions

A keyword can be tracked in multiple markets at once — each region collects its own feed. After tracking a keyword, reopen its Track menu: you’ll see the regions you’re already tracking as chips (e.g. Tracking in: PK US), a picker of the remaining regions, and an Add button. Add as many regions as you need; remove one with the × on its chip. The last remaining region can’t be removed on its own — to stop tracking the keyword entirely, untrack it from the portfolio.

In a portfolio, a tracked keyword appears once with a badge for each region it’s tracked in.

Adding notes

You can add private notes to any item in your portfolio — useful for tagging potential collaboration partners or noting why you’re tracking something.

At-a-glance stats

Each portfolio card shows a quick pulse of what you track — a breakdown of what’s inside (profiles, hashtags, audio, keywords) and, for portfolios that track profiles, combined reach, median engagement rate, and follower growth alongside a row of avatars. Open a portfolio that includes profiles and those headline metrics appear right at the top, with a follower-trend sparkline and a time-range switch (7 days by default). For the full breakdown — the competitor scoreboard and interactive charts — use the Analytics button.

Portfolio limits

The number of items you can track depends on your plan:

Plan	Tracked items	Portfolios
Free	3	1
Starter	25	5
Professional	100	20
Enterprise	Unlimited	Unlimited

Portfolio types

Portfolios come in two types, which you choose when you create one:

• Competitive — Compare yourself against competitors. Mark one of the profiles in your portfolio as your own account (the ★) to unlock performance ranks and see how you stack up against everyone else. The scoreboard leads with your row pinned at the top.
• Landscape — Monitor a set of accounts neutrally without declaring a personal anchor. Perfect for research, brand monitoring, or tracking a cohort of accounts where you want an objective view. The analytics page leads with a recap of what changed over the selected period, and the scoreboard compares everyone against the panel median.

You can view a summary recap of all tracked items and their recent changes at the top of each portfolio’s analytics page.

Scoreboard

The portfolio analytics page opens with the Scoreboard: every profile in your portfolio side by side — followers, engagement rate, posting cadence, and average views over the selected time period.

Mark one profile as your account (the ★) and the Scoreboard pins your row to the top, shows your rank for each metric (like “#3 of 8”), and adds comparison chips to every competitor so you can see who is ahead and by how much. You can also compare everyone against the panel median instead — open Edit on the Scoreboard to switch modes or hide columns.

On paid plans the Scoreboard adds trend columns: follower growth over the selected period and engagement-rate drift versus the previous period. A freshly added profile shows “gathering data” in trend columns until enough history has been collected — its snapshot numbers appear right away.

How the velocity columns (Δ Followers, ER drift) are computed is covered in Scores & Methodology.

Portfolio insights (Analyze)

On a portfolio’s Analytics page, the Insights panel turns your whole tracked set into a plain-language briefing. Pick a direction and select Analyze:

• Where I stand — how your own account ranks against your competitors on followers, engagement, and growth.
• What to do next — concrete openings: rising hashtags and sounds to ride, and where your posting cadence trails the field.
• What changed — the biggest movers across your tracked profiles, hashtags, and sounds over the period you have selected.
• Full digest — a mix of all three: where you stand, what changed, and the clearest openings, in one briefing.

The time-range dropdown at the top of the Analytics page sets the window every direction is measured over, so a 90-day report really covers 90 days. Beyond the presets, Pick specific dates opens a calendar for any past start and end date — useful for aligning a report to a specific campaign or launch. Your plan caps how far back you can reach. Follower and sound-usage movement needs a couple of weeks of readings to be meaningful, so those lines always cover at least two weeks even when a shorter period is selected — the report says which window it used.

Each report includes a short written summary you can copy as a team digest to share internally. Analyze uses your monthly analyze credits (the same pool as hashtag and audio insights); your plan sets how many you get, and they reset on the 1st. If part of a report can’t be built, it says so at the top rather than presenting an incomplete picture as a full one.

Themes

The Themes panel on a portfolio groups its recent posts by what they’re about — surfacing the main topics running through your tracked content. The themes are shown as a map sized by total views — each area lists how many posts it holds and their combined views and likes — and clicking one opens that theme’s posts below. Available on Starter and above.

Tips

• Group by purpose — create separate portfolios for competitors, influencers, and your own accounts
• Use notes — add context to items so your team knows why each one matters
• Mix entity types — combine profiles, hashtags, and audio in one portfolio to track a campaign holistically
• Check regularly — items update automatically, but reviewing trends weekly gives the best insight
• Your portfolios also power the Dashboard — pulse KPIs, recent top movers, and the week’s best post.